Divitel delivers HbbTV to SBS

February 2012. Divitel – independent system integrator for professional media solutions – proudly annouces their delivery of an HbbTV system to SBS Broadcasting B.V. (SBS).

Beschrijving: HbbTV

The HbbTV system supplied by Divitel is the first production play-out system that goes live in the Netherlands and thus fits into the strategy of SBS to use HbbTV as the standard for hybrid solutions. SBS earlier announced their plans to start offering HbbTV services from Q2 2012. The broadcaster has asked Divitel to reflect on the growth path, and for thinking how to evolve this new technology standard. HbbTV is in fact a new technology-in-progress which is also used in Germany, France and Spain.

Josbert van Rooijen, Manager Broadcast & IT at SBS, outlines: “HbbTV is the standardization for applications on ConnectedTv’s and other hybrid devices. Together with all market players we strive to get HbbTV widely introduced. Divitel has an extremely widespread knowledge of the European cable and broadcast market and thus a good sparring partner for SBS to think about this development.”

About HbbTV

HbbTV (Hybrid Broadcast Broadband TV) is a technology standard-in-progress that’s already used in Germany, France and Spain. The technology standard is in development and combines broadcasting services with internet services by adding additional information to the broadcasting signal; these additional info can be recognized by a TV or settop box. In this way, technology parties such as broadcasters, distributors and tv-producers are able to offer digital, interactive television without investing in an expensive IPTV-platform.

In practice, this means that a viewer only needs to push the HbbTV button on its remote control and then immediately enters the relevant information page. In short.: HbbTV makes it possible to receive extra information, to interact with tv programs, look up previously broadcasted programs or rent a movie (video on demand).

About SBS

SBS Broadcasting B.V. (SBS) owns three commercial Dutch tv channels (Net5, SBS 6 and Veronica). In addition, publisher Veronica Uitgeverij that for example publishes the tv guide Veronica Magazine. Also Veronica Litho, SBS Productions and teletext companies SBS Text VOF and Veronica/Disney XD VOF are part of SBS Broadcasting B.V. www.sbs.nl

About Divitel; Vision. Fascination. Video.

Divitel has established a reputation as an independent systems integrator and solutions provider for professional systems in the worldwide DVB and broadcast market. The company is regarded as a Center of Excellence and has a broad experience in the fields of digital and analog TV, broadcasting and IPTV solutions. Divitel manage platforms, which are providing more than 200 million viewers on a day-to-day basis. Companies offering digital television turn to Divitel to effectively set-up the entire chain. Divitel was established in 1997 and has offices in Germany, Portugal and Curaçao; its headquarters are situated in Apeldoorn, The Netherlands. Divitel is ISO 9001 certified.